For a big company, CNET does a great job pushing the publishing envelope. They have given up some significant ground to Gizmodo and Engadget but now the Empire Strikes Back. By embracing the blog empire model (modeling off of Weblogs Inc., which is loosely modeled off Gawker Media and About), they are now embracing niche publishing via their niche blogs. The look and feel can be improved but Nick and Jason now have competition from big media.