In 1973, a company wanting to reach 95 percent of women aged 25-49 would only need three network commercials. "Today, you would need 92 commercials to reach that same group"
-- Jon Kramer, Group President of EMARK

Proctor & Gamble is cutting back on its TV spending. The WSJ suggests that a bulk of the money will shift to product placement. I'm curious how far we can take product placement without losing viewership and also how much business product placement can really drive. Curiously, none of the news media suggested the money might roll to interactive.

[From LA Times and WSJ]