The Internet Tail Will Come to Wag the Magazine Dog
Jesse Kornbluth is on to something. Does James Wolcott need Vanity Fair? And if so, for how long? Magazines are at risk as their writers build their brands independently of their distributors. Traditional print must evolve. Conde Nast is putting more and more content online but they're just too slow. Meanwhile, Forbes.com may surpass Forbes magazine in 18-20 months.