Mike Siemens posts a great blog entry on Right Media's blog, "'Lower-Tier' Networks Revisited: An Untapped Opportunity"
I think the biggest issue with publishers today is whether they are sucessfully able to differentiate their premium inventory from their non-premium inventory. Too often, it's the same stuff.
I think the biggest issue with publishers today is whether they are sucessfully able to differentiate their premium inventory from their non-premium inventory. Too often, it's the same stuff.